THOMASVILLE, GA (WALB) - Stores in Downtown Thomasville are preparing for the thousands of people that are expected to be in town over the next three days.
The 97th annual Rose Show and Festival is expected to bring 30,000 people into downtown Thomasville throughout the weekend.
Retail and restaurant owners in downtown Thomasville are finishing last-minute preparations ahead of the city's biggest event of the year.
"This and Victorian Christmas we look forward to all year, so many people come in from out of town, it's wonderful," said Allison Cohenour, co-owner of AJ Moonspin.
According to the City of Thomasville staff, nearly $1.4 million is brought in over the three-day long festival.
Cohenour said she believes it as they see a huge increase in business.
"During the event, if you're looking at our numbers, they will go up at least 30, maybe 40-percent. It's amazing," said Cohenour
The increase in sales comes with a big to-do list ahead of the event.
Down the road at Trolly's store on Broad Street, staff are also excited about Rose Show.
"We get so many people in town. I've had my business here for 17 years, and for 17 years we have prepared for Rose Show. It's an opening for everyone to come see what a great town Thomasville is," said Tracy McDermond, owner of Trolly's.
Trolly's is located in the building that was formerly Neel's Department Store, 97 years ago, where the first ever Rose Show was held.
"It's a special historical thing that we had the first Rose Show up on the balcony so yeah, it's a neat thing," said McDermond.
Both store owners agree that this festival brings new faces in the door, and new opportunities for their business to grow.
"We have so many great wonderful customers, but we see them once or twice a week. and so it's kind of neat that we get to introduce our product. It's word of mouth, that's how your business grows," said Cohenour.
The official ribbon cutting for the Rose Show and festival is Friday at 1 p.m.