(WALB) - Content marketing is the creation and use of content assets in order to generate brand awareness, lead generation, or customers.
According to digital marketing firm Outbrain, it's high-quality content that attracts and engages audiences online.
Considered as separate from traditional advertising, content marketing is about communicating with customers in a way that adds value, without the sales pitch.
WALB specializes in content marketing for businesses, with dedicated platforms like Business Partners, among others.
You can learn more about what content marketing with WALB can mean for your business.
Contact our sales team for opportunities.