In the digital world, has technology distorted the fundamentals of marketing?
That's the question Comscore asked the VP of Media for Dr. Pepper Snapple Group.
How important is creativity in the age of precision marketing? Watch the video to see her answer.
Featured in this video:
You can also learn more about what digital advertising with WALB can mean for your business.
Contact our sales team for opportunities.
Copyright 2017 WALB. All rights reserved.