(WALB) - A popular ad campaign for many businesses is the use of pre-roll and post-roll video ads.
Pre-roll video ads, which usually run between 15 and 30 seconds, play ahead of a video when a user chooses to watch it.
Post-roll video ads are built in a similar way, but play just after a user watches a video.
Why pre-roll and post-roll?
Many businesses choose this type of ad in order to take advantage of a generally captive audience. The user wants to watch a video they are interested in, and is willing to wait and watch an advertiser's message in order to get the content they are after.
Want to know if pre-roll or post-roll advertising can be right for you?
Contact our sales team for opportunities.