ALBANY, GA (WALB) - Mars is the primary sponsor for the Snickers Marathon. For more than 50 years, Mars has roasted the peanuts that go into the snickers candy bars at the Albany plant.
For the 10th anniversary of the race, Mars decided to put the Snickers tag back on the marathon that had been absent in recent years.
At Friday night's expo, Mars was generous with samples of its new energy snacks for runners.
"We kind of worked with the group here and decided, you know what, let's go back to the Snickers Marathon. That way people relate to it," said site director Mack Phillips. "And if you go look at some of the great looking marathon shirts they've got in there, it really stands out. Snickers is such a global brand."
Mars also let people try out their new product called goodnessknows.
The fruit, nut, and chocolate squares are all made in Albany.