ALBANY, GA (WALB) - A new flag is flying outside of Phoebe's main campus in Albany. Today, a new "eternal circle" logo, along with the new tagline "A Better Way", was unveiled.
In its 110+ year history, Phoebe has grown from a single building to a comprehensive health system, with locations and a variety of services across the region.
Phoebe's CEO says the new look shows how healthcare has evolved from the hospital setting.
"It also propels us, I think, father away from the hospital, to tell people there is a better way, and part of it is taking better care of yourself, we would just as soon have fewer people using our services because of better health. That's a better way," said CEO Joel Wernick.
The hospital logo hasn't changed in more than a quarter of a century. Wernick says hundreds of people took part in developing the new brand. Phoebe is beginning a multi-media campaign showcasing the logo.
"Our look and logo is changing, but Phoebe's commitment to serving our patients will never change," Wernick said. "Over the years, we've evolved from a single hospital to a connected, comprehensive healthcare system. This rebrand effort reflects that evolution – celebrating our legacy of expert, compassionate care while embracing a fresh approach when it comes to the health and wellness of our community."
Health leaders said the new logo is a symbol for the unbroken support for the community and the balance between leading-edge innovation and patient-centered healthcare.