MOUNTAIN VIEW, CA (WALB) - Google, the massive company that became a verb in its own right, made one of the most noticeable changes to its look in years, highlighting new changes.
The 17-year-old company unveiled a new logo on its blog and what it calls a new identity family that reflects how Google works for users in new ways.
One of the more notable changes is that Google's little blue "g" icon is going away, replaced with a four-color "G" that matches the new logo.
Google said its new design will be rolled out across all of their products in the coming days and weeks.
On August 11, 2015 Google began a corporate restructuring plan and created a parent company for itself, called Alphabet.
Alphabet serves as an umbrella company for Google and a number of other holdings.
Google co-founder Larry Page said he wanted all of Alphabet's companies to have more independence in the move.