CAMILLA, GA (WALB) - It was what downtown Camilla officials planned for shops that brought crowds of customers to their doors and isles in a usually slow summer season Thursday.
Attending customers enjoyed a little southern hospitality during downtown Camilla's first ever Southern Sip and See event.
Merchants offered refreshments and cool drinks for patrons while they shopped what is being called the biggest sale of the year.
Jennifer Atkinson has owned Simply the Best in Downtown Camilla for 17 years and knows how hard business can be during the Summer months.
"If the farmers don't make it, we don't make it," Atkinson said. "We all depend on each other."
"We just thought that this would be a great way for people to be able to come in at the end of the Summer take advantage of great sales at all of the merchant stores," said Jenny Bostick, who is the Main Street Director for Camilla.
Customers like Clair Adams, who was in North Carolina last weekend, said merchandise in downtown Camilla is being noticed.
"Everybody kept stopping me saying, 'Where did you get your earrings?' Every time I changed earrings they wanted to know, 'Where did you get that pair?" Adams explained.
Nearly 30 stores make up Downtown Camilla, and city officials said they are vital to the community.
"We're growing. Slowly but surely. The people downtown are really looking for people to come down and shop," said City Councilman Derek Hadley.
"Never have I lived or been brought up in a town that cares so much about shopping local, and trying to support their local businesses, and we support each other," said Bostick.
Camilla leaders said they hope to Southern Sip and See an annual event.