Onward Reserve expands, but keeps small town feel - WALB.com, South Georgia News, Weather, Sports

Onward Reserve expands, but keeps small town feel

Onward Reserve has stores in five cities, but maintains that small town, authentic feel. Onward Reserve has stores in five cities, but maintains that small town, authentic feel.
CEO and Founder TJ Callaway CEO and Founder TJ Callaway
Onward Reserve Onward Reserve
Onward Reserve Onward Reserve
THOMASVILLE, GA (WALB) -  A former investment banker from Thomasville is now the founder and CEO of a new menswear brand gaining a lot of attention in the southeast. 

TJ Callaway started Onward Reserve in Athens in 2012.

He opened stores in Atlanta, Charlotte, and his home town of Thomasville. 

 He said he wants his stores to maintain that small town, local feel. 

Callaway said, “That's part of how I look at markets.  Who do I know there? And how can we make sure that we are perceived as an authentic part of that community and not just a store that's trying to open there?”

He said there are more openings to come, including a store in Washington, D.C. soon.

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