As shoppers rush to hit the big box stores today local retailers want to remind you that shopping small has its perks, too.
Dollar after dollar, customer after customer, Tommy Mc's Produce and Envy Boutique in Albany are busy on any given day. But come this weekend all the hustle and bustle is expected to double.
"Often we're busier on Small Business Saturday than Black Friday," Envy Boutique manager Brittany Thorne said.
The 5 year old shopping holiday is dedicated to local business owners, reminding people that small shops are the backbone of every community.
"We have businesses here that are 30, 40, 50 years old. They have been here for a long time, they withstood the flood, they withstood the economy, plus they fact they know their customers."
Which means they know exactly what they are looking for when they pop in, customizing and catering to the customer's every need, a skill sometimes to find difficult in big box stores.
Thorne says that's part of what draws shoppers in.
"It might be more quality over quantity which I think is something that people are starting to appreciate a little but more."
Last year over 5 billion was spent by consumers aware of small business Saturday.
Supporter Lucy Tracy was one of them.
"I'm a lifelong resident of Albany," Tracy said. "I've seen lots of changes but love to see places like Tommy Mc's and others."
She makes multiple trips to the produce store every week. Tracy says local finds like this are reliable.
"I think its a good emphasis and a good time to support our local business, glad they started this movement."
Small business members feel if mom and pop shops are prospering then its a great reflection on the rest of the community.