MTC's 'Mr. Glass' Social Media Campaign Scores Gold - WALB.com, Albany News, Weather, Sports

MTC's 'Mr. Glass' Social Media Campaign Scores Gold

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MOULTRIE, GA (WALB) -

Moultrie Technical College's (MTC) Marketing and Public Relations staff won gold and bronze honors in two categories in the 2013 Collegiate Advertising Awards national competition recently.

Awards program officials announced the annual competition winners on January 28. 

Moultrie Tech's gold honor recognized the school's "Mr. Glass Goes to Class" social media campaign. The purpose of the campaign, said MTC Marketing and Public Relations Director Jana Wiggins, was to introduce the college's Acting President Jim Glass to the student body and to communities in the southwest corner of Georgia.

Glass visited 32 programs and departments within the college to learn a new hands-on skill each day from the experts among the MTC faculty, staff and students and was photographed in these settings, many times in the gear or uniform worn in the program.

The MTC Marketing staff created a custom caricature in his likeness and stamped the corner of each photo with the "Mr. Glass Goes to Class" logo.  

In the 10-week period of the campaign, each post reached an average of 9,000 Facebook users. The college's Facebook fan base grew by 15 percent, while the Twitter and Instagram followings grew by 5 and 66 percent, respectively, during the campaign period.  

 

MTC's bronze award, received in creative partnership with Spark Media Company in Macon, recognized the school's "This Changes Everything" 2013-14 annual television ad series campaign.

This series features three Moultrie Tech graduates and their compelling stories of how earning a diploma or associate degree has changed their lives.   In an effort to coincide with the statewide Complete College Georgia initiative, Moultrie Tech developed the :60 TV ad campaign series as an encouragement to current and future students to finish what they start – from admission to graduation as the final goal.

Wiggins says these graduates stand out as examples of what hard work and perseverance can mean for others, despite any adversity they may have faced along the way. This is the second bronze level award Moultrie Tech has won for this television ad series with the first coming from the National Council of Marketing & Public Relations (NCMPR) District 2 Medallion Awards in October. The three ads can be viewed on Moultrie Tech's YouTube channel, Facebook page and website at www.moultrietech.edu/tv.php .

 

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