MTC's 'Mr. Glass' Social Media Campaign Scores Gold - WALB.com, South Georgia News, Weather, Sports

MTC's 'Mr. Glass' Social Media Campaign Scores Gold

MOULTRIE, GA (WALB) -

Moultrie Technical College's (MTC) Marketing and Public Relations staff won gold and bronze honors in two categories in the 2013 Collegiate Advertising Awards national competition recently.

Awards program officials announced the annual competition winners on January 28. 

Moultrie Tech's gold honor recognized the school's "Mr. Glass Goes to Class" social media campaign. The purpose of the campaign, said MTC Marketing and Public Relations Director Jana Wiggins, was to introduce the college's Acting President Jim Glass to the student body and to communities in the southwest corner of Georgia.

Glass visited 32 programs and departments within the college to learn a new hands-on skill each day from the experts among the MTC faculty, staff and students and was photographed in these settings, many times in the gear or uniform worn in the program.

The MTC Marketing staff created a custom caricature in his likeness and stamped the corner of each photo with the "Mr. Glass Goes to Class" logo.  

In the 10-week period of the campaign, each post reached an average of 9,000 Facebook users. The college's Facebook fan base grew by 15 percent, while the Twitter and Instagram followings grew by 5 and 66 percent, respectively, during the campaign period.  

 

MTC's bronze award, received in creative partnership with Spark Media Company in Macon, recognized the school's "This Changes Everything" 2013-14 annual television ad series campaign.

This series features three Moultrie Tech graduates and their compelling stories of how earning a diploma or associate degree has changed their lives.   In an effort to coincide with the statewide Complete College Georgia initiative, Moultrie Tech developed the :60 TV ad campaign series as an encouragement to current and future students to finish what they start – from admission to graduation as the final goal.

Wiggins says these graduates stand out as examples of what hard work and perseverance can mean for others, despite any adversity they may have faced along the way. This is the second bronze level award Moultrie Tech has won for this television ad series with the first coming from the National Council of Marketing & Public Relations (NCMPR) District 2 Medallion Awards in October. The three ads can be viewed on Moultrie Tech's YouTube channel, Facebook page and website at www.moultrietech.edu/tv.php .

 

Copyright 2014 WALB.  All rights reserved.

  • More WALB News10 HeadlinesMore News HeadlinesMore>>

  • Valdosta man's murder conviction upheld

    Valdosta man's murder conviction upheld

    Monday, February 19 2018 8:58 AM EST2018-02-19 13:58:20 GMT
    Monday, February 19 2018 10:06 AM EST2018-02-19 15:06:54 GMT

    The Georgia Supreme Court issued a ruling Monday that upholds the 2011 conviction and life sentence for a Valdosta man.

    More >>

    The Georgia Supreme Court issued a ruling Monday that upholds the 2011 conviction and life sentence for a Valdosta man.

    More >>
  • PetSmart holds national adoption weekend for pets

    PetSmart holds national adoption weekend for pets

    Monday, February 19 2018 12:33 AM EST2018-02-19 05:33:47 GMT
    Nearly 40 animals were adopted out over the weekend at Petsmart. (Source: WALB)Nearly 40 animals were adopted out over the weekend at Petsmart. (Source: WALB)

    Dozens of animals in Southwest Georgia are curled up in new homes tonight.  That's thanks to PetSmart's National Adoption Weekend. Saturday three different Humane Societies from South Georgia brought pets looking for new homes to the Albany PetSmart. 

    More >>

    Dozens of animals in Southwest Georgia are curled up in new homes tonight.  That's thanks to PetSmart's National Adoption Weekend. Saturday three different Humane Societies from South Georgia brought pets looking for new homes to the Albany PetSmart. 

    More >>
  • Black history program honors history maker

    Black history program honors history maker

    Sunday, February 18 2018 11:55 PM EST2018-02-19 04:55:08 GMT
    Major General Retired, Alfred Flowers is the longest serving airman in U.S. history. (Source: WALB)Major General Retired, Alfred Flowers is the longest serving airman in U.S. history. (Source: WALB)

    "I'm always honored but more importantly I'm humbled that folks would honor me for doing the nation's business," said Major General Retired, Alfred Flowers. History-maker Major General Retired Alfred Flowers has been in South Georgia this weekend. 

    More >>

    "I'm always honored but more importantly I'm humbled that folks would honor me for doing the nation's business," said Major General Retired, Alfred Flowers. History-maker Major General Retired Alfred Flowers has been in South Georgia this weekend. 

    More >>
Powered by Frankly