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New Priceline.com Survey Finds More Than Half of Americans Didn't "Get Intimate" Last February 14th
NORWALK, Conn., Feb. 5, 2014 /PRNewswire/ -- Despite the billions of dollars spent on chocolate, jewelry and other "romantic" gifts annually, a new priceline.com (NASDAQ: PCLN) survey reveals that 64% of Americans are more likely to watch TV than get intimate with their significant other this Valentine's Day. So, what's the secret to breaking the pattern? According to the same survey, a change of scenery – along with some room service – might be the best way to light the fire. In fact, more than two in five (42%) Americans think they are more likely to "get lucky" in a hotel room.
"With Valentine's Day falling on a Friday this year, hotels won't have as many business travelers," said Leslie Cafferty, priceline.com Vice President. "This increased availability should create more opportunities for couples to find deals on even the most luxurious hotels and make this Valentine's Day extra special."
Cafferty offers the following tips for scoring the best deals for February 14, 2014:
Couples looking for a little more action than Friday night's prime-time TV line-up should also look into some of America's most romantic hotels as rated by priceline.com users. Here is a snapshot of the top five 4- and 5-star properties.
Average daily room rates for Valentine's Day 2014 are currently starting at $129 for a 3-star hotel, $145 for a 3.5-star, $193 for a 4-star, $251 for a 4.5 star, and $278 for a 5-star hotel.
For more information and additional findings from priceline.com's Valentine's Day survey, check out the following infographic: http://visual.ly/one-night-get-lucky
Priceline.com, part of The Priceline Group [NASDAQ: PCLN], gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express Deals®, where travelers can take advantage of hotel discounts without bidding.
About the Survey
The Priceline.com Valentine's Day survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between January 23rd and January 29th, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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