The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube)
(RNN) - Apple has released a new Christmas commercial and there's not a dry eye on the internet.
The 90-second spot, entitled Misunderstood may or may not boost iPhone sales this Christmas, but it's going to sell a lot of tissues. If you look up to see one of your coworkers wiping their eyes, there's a good likelihood the simple, elegantly produced spot has struck another heart string.
The storytelling, music and imagery are spot-on, and the flawless branding is what Apple has become known for.
The nerdy kid who keeps his nose buried in his iPhone during his family's picture-perfect holiday reunion wasn't being distant after all, and he redeems himself completely when he unveils his surprise gift on Christmas morning.
Grab the tissues. When grandma loses it at 1:19, you will, too.
Copyright 2013 Raycom News Network. All rights reserved.
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