Albany ice cream shop gets a little help from a cash mob - WALB.com, Albany News, Weather, Sports

Albany ice cream shop gets a little help from a cash mob

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Albany State University students flooded Cool Scoops, a downtown Albany restaurant, during a cash mob on Friday Albany State University students flooded Cool Scoops, a downtown Albany restaurant, during a cash mob on Friday
David Lawrence, an ASU Business Major David Lawrence, an ASU Business Major
Maurice Elliard, ASU Marketing Professor Maurice Elliard, ASU Marketing Professor
Jason Warren, Owner of Our Daily Bread Jason Warren, Owner of Our Daily Bread
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ALBANY, GA (WALB) -

A downtown Albany shop got a big boost in sales today when a cash mob surged through the door.  It's part of an Albany State University initiative to support local businesses and help students discover what the city has to offer.

The sound of the busy cash register was swallowed by a crowd of hungry students looking for lunch.

"I might try their pizza, maybe their nachos," said David Lawrence, an ASU Business Major.

But this isn't a random crowd. 

"It's a good way to see the menus, get a taste of Albany and just to experience something different," Lawrence said.

The more than 100 customers cramming into Cool Scoops for hot dogs and ice cream are supporting local businesses.

"We're not only looking at the one day event, but hopefully many of the customers who come for the first time will have a very positive experience and they will become loyal customers," said Maurice Elliard, ASU Marketing Professor.

It was started a year ago by the ASU Marketing Club and ASU Enactus after one professor noticed a number of closing shops downtown.

"We thought that would be a good marriage to bring a cash mob to the downtown area for the remaining restaurants that are here," Elliard said.

The business owner scrambling to take orders couldn't pause speak on camera, but he may be smiling later.

"He's in for a great day.  I mean, I hope he's got a lot of help (laughs)," said Jason Warren, Restaurant Owner.

The owner of Our Daily Bread just around the corner laughs as he remembers when the cash mob visited his restaurant last February.  He says it was one of the busiest days he's had, and appreciates the effort to stimulate business.

"I think for the downtown and local businesses is just getting the word out that you're here, you know, that's a big thing for us.  People come in all the time and still say I didn't know you were here," said Warren.

Just what the group is hoping to change.

"Even though I'm an Albany native, I haven't really experienced something myself before, so seeing businesses like Cool Scoops, Our Daily Bread, the Cookie shop, it's just a way to see these natural tastes, these local flavors that you don't see anywhere else," Lawrence said. 

Local flavors you can count on.  

Students filled out customer satisfaction surveys and collected data during the visit to apply lessons on marketing and the power or word of mouth.  They stayed from 12 to 2.  The professor says the group will likely visit another downtown restaurant next semester.

 

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