(WMC-TV) - The next time you pick up a drink on Beale Street, take a look at the coaster. It might be sharing an important message in a unique way.
Crime tape, sirens, and blue lights. It is all to common scenes of domestic violence in the Mid -South. That is why domestic violence is being approached in a non-traditional way.
"It is a crime that knows victims of every age and gender," said Candace Morgan, Verizon Wireless.
Verizon wireless, City of Memphis, Beale Street Merchants Association, and Memphis Area Women's Council knew the message needed to be taken to the people.
The idea is to put informational drink coasters in Beale Street bars, so that anyone who gets a drink or sits at a table will see one.
"This coaster will remind all Beale Street patrons that this is a serious problem and that these business owners take it seriously," said Deborah Clubb, Memphis Area Women's Council.
Community leaders say the goals are simple: Explain the signs of domestic violence and show simple ways to get help.
A lot of the information is on the coaster itself, but more is available by scanning a QR code on it with your smartphone.
"One in four women, one in nine men and more than 3 million children are affected by domestic violence," said Morgan.
"Memphis police respond to around 20,000 domestic violence cases a year and still we know many do not call for help," added Clubb.
The hope is that those statistics will change after this very public campaign kicks off.
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