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SOURCE Cartoon Network
Network's Pro-Social Efforts to Include New Bullying Prevention Partnerships with Boys & Girls Clubs of America, The Congressional Black Caucus Foundation, The Federal Partners in Bullying Prevention, Facebook, Emory University and The Safe Schools Improvement Act
New On-Air Content to Include World TV Premiere of Movie CONTEST and a Bullying Prevention PSA
ATLANTA, Sept. 12, 2013 /PRNewswire/ -- As schools, families and students prepare for National Bullying Prevention Month in October, Cartoon Network and its Stop Bullying: Speak Up partners today announced a comprehensive slate of new and expanded projects to further increase efforts to help build awareness of bullying prevention methods and tactics in schools, on playgrounds and online. The multiple award-winning pro-social campaign has continued to recruit and engage new allies to support the network's vision of encouraging bystanders to speak up whenever they see bullying behaviors take place. The fall 2013 schedule of events also includes the world television premiere of the new movie, Contest, on Oct. 6, which centers on the story about a bully and his victim, and an original PSA to play on Cartoon Network throughout the coming year.
"Cartoon Network and our Stop Bullying: Speak Up partners believe that when given the proper tools, young people can indeed make a difference," noted Cartoon Network President and COO Stuart Snyder. "We feel this project continues to help because today's youth want to live and learn in safe environments. Over the last three years, with the amazing help from our expert partners, kids have learned the skills they need to safely and effectively respond to bullying when they see it happen. Our next step is to follow kids' natural inclination to stop bullying from happening, where speaking up is just 'what you do.'"
With key activations designed to address bullying prevention issues from multiple sectors, as well creating original on-air content for Cartoon Network, Stop Bullying: Speak Up projects and initiatives slated for fall 2013 include the following:
"The success of Cartoon Network's Stop Bullying: Speak Up is largely due to the involvement of our youth audience and the leadership and expertise of our partners," said Alice Cahn, Cartoon Network vice president of social responsibility. "With long-term partners at Facebook, BGCA, with Rosalind Wiseman and the Pacer Foundation, we are proud to welcome the Congressional Black Caucus Foundation, Congresswoman Linda Sanchez, StopBullying.gov's new youth leadership program and Emory University's Ethics and Servant Leadership Program to our ongoing efforts. Together, we can help support children in their childhood, and create safe, engaging places to learn and play."
About Stop Bullying: Speak Up
Cartoon Network's Stop Bullying: Speak Up is an award-winning, multi-platform pro-social campaign, created with experts in the field to raise awareness, build partnerships and empower young people to speak up against bullying safely and effectively. Campaign resources include video, print and online content-including an award-winning documentary introduced by President Barack Obama-available at StopBullyingSpeakUp.com, available at no charge to schools, community groups and parents to motivate bullying prevention activities or discussions.
About the Safe Schools Improvement Act
Students cannot learn when they are shamed, intimidated, or in fear for their physical safety. To help all children succeed in school, we must recognize that bullying is not just "kids being kids." It is harmful and damaging behavior that adults must take seriously. Current federal law provides funds to promote school safety but does not expressly focus on issues of bullying or harassment. As a condition of receiving future Safe Schools funding, the Safe Schools Improvement Act would require schools and districts to ensure that their codes of conduct specifically prohibit bullying and harassment and would require states to include bullying and harassment data in their state-wide reporting. The legislation would also allow schools to train faculty and staff on how to prevent bullying and address it effectively when it does occur. On April 20, 2012, the White House endorsed this bipartisan, common sense legislation. In 2013, Congresswoman Linda Sanchez re-introduced the House version of the Safe Schools Improvement Act, with Senator Bob Casey (D-PA) re-introducing the Senate companion bill.
About Cartoon Network
Cartoon Network (CartoonNetwork.com) is consistently the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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