Ohio lottery locales get makeovers to boost sales

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First-pitch surprise reunites soldier, daughter at Fluor Field
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CLEVELAND (AP) - The Ohio Lottery, the reliable betting outlet in Ohio for decades, is pumping up its marketing in the face of a growing array of alternatives including four casinos and racetracks with slots-like betting.

Vice president Jeff Sinacori with Scientific Games, supplier of the lottery's instant tickets, says the way to respond is with basic merchandising.

Scientific Games promotes SalesMaker, which Sinacori said has been adopted by lotteries in nine states and four countries.

Sales of Ohio Lottery standbys like instant tickets and the Pick 3 daily number game have dropped or flattened as customers have cut back or moved to the state's new casinos and racinos.

Sinacori tells The Plain Dealer of Cleveland (bit.ly/14aq8ef) the campaign is "Marketing 101" for store owners who often display products haphazardly.

Information from: The Plain Dealer, http://www.cleveland.com

Ohio lottery locales get makeovers to boost sales - WALB.com, Albany News, Weather, Sports

Ohio lottery locales get makeovers to boost sales

More WALB News10 HeadlinesMore News HeadlinesMore>>

Pres. Carter calls for peace in Gaza and helps Boys & Girls Club

Pres. Carter calls for peace in Gaza and helps Boys & Girls Club

City leaders approve sewer lines into County

City leaders approve sewer lines into County

Public housing flat rent increase

Public housing flat rent increase

No millage rate increase in Albany

No millage rate increase in Albany

Fullerton says race isn't over against Ealum

Fullerton says race isn't over against Ealum

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Search warrant for millionaire's home reveals disturbing details into investigation

Search warrant for millionaire's home reveals disturbing details into investigation

Dad who beat son's alleged attacker says boy is the hero

Dad who beat son's alleged attacker says boy is the hero

First-pitch surprise reunites soldier, daughter at Fluor Field

First-pitch surprise reunites soldier, daughter at Fluor Field

Working-class whites lose voting dominance in Ohio

Working-class whites lose voting dominance in Ohio

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Toledo woman's sister gave up seat on doomed Malaysia Airlines flight

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First-pitch surprise reunites soldier, daughter at Fluor Field

First-pitch surprise reunites soldier, daughter at Fluor Field

Search warrant for millionaire's home reveals disturbing details into investigation

Search warrant for millionaire's home reveals disturbing details into investigation

Man who beat son's attacker speaks

Man who beat son's attacker speaks

Deputies involved in standoff on Stoneybrook Lane in Temperance

Deputies involved in standoff on Stoneybrook Lane in Temperance

Dad: 4-year-old's body found in trunk of car

Dad: 4-year-old's body found in trunk of car

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