Monday, May 20 2013 9:03 AM EDT2013-05-20 13:03:02 GMT
A Lowndes County man is behind bars after deputies uncovered nearly half a million dollars of marijuana. Deputies responded to a complaint at Jose Sanchez's house on Highway 129 North Friday. AuthoritiesMore >>
A Lowndes County man is behind bars after deputies uncovered nearly half a million dollars of marijuana.
Monday, May 20 2013 7:22 AM EDT2013-05-20 11:22:08 GMT
When times are tough, small businesses usually take the hardest hit but when things start looking up, they're often the quickest to recover. That's exactly what the Albany Chamber of Commerce says they'veMore >>
The Albany Chamber of Commerce is using a series of Lunch and Learns during National Small Business Appreciation week to make it easier for small businesses to bounce back, by encouraging all to participate and gather the right tools.More >>
A South Georgia girl is asking the community for help to provide scholarships for college-bound young women. In February, Madison Daughtry was named the Distinguished Young Woman of Leesburg for theMore >>
In February, Madison Daughtry was named the Distinguish Young Woman of Leesburg for the Class of 2014.More >>
Sunday, May 19 2013 6:16 PM EDT2013-05-19 22:16:35 GMT
The Tift County Sheriff's investigators are still searching for clues to find a missing pregnant woman. Her mother is making a plea to find her daughter who hasn't been seen in more than two months. DianeMore >>
The Tift County Sheriff's investigators are still searching for clues to find Crystal Hendrix. Her mother is making a plea to find her daughter who hasn't been seen in more than two months.More >>
Saturday, May 18 2013 11:42 PM EDT2013-05-19 03:42:03 GMT
Hundreds of people came out to Lake Blackshear Saturday to support law enforcement and the Crisp County Sheriff. It was the first annual pigs in the park event, put on by the Georgia Narcotics Officer'sMore >>
Hundreds of people came out to Lake Blackshear Saturday to support law enforcement and the Crisp County Sheriff.More >>
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SOURCE Soobest.com
NEW YORK, March 19, 2013 /PRNewswire/ -- According to data from search engine service providers, mobile's cost per click (CPC) is 30% lower than that for computers, but it has a click-through rate (CTR) five times higher. This data provides a strong basis as to why online B2C SooBest, which furnishes a wide range of products such as fashionable women's clothing, men's clothing, digital watches, charm jewelry and more, advises search marketers to consider a separate search strategy for searches done beyond the desktop.
Here are some suggestions from SooBest on how to maximize search value:
Google AdWords' interface can tell a user which clicks originate from mobile devices and which come from desktop searches, such as notebooks or PCs. If more than 10% of the traffic comes from mobile devices, it can be considered a mobile search strategy on its own.
Google allows developing specific goals based on a specific device, operating system, etc. This point is important because the experience of searching on mobile phones is different from doing so on, for example, an iPad.
Mobile searches feature shorter search requests as well as regional return results. Meanwhile, Google's mobile keywords tool provides a good supporting role for how to select advertising keywords.
The average search user's attention is limited, so mobile advertising should try to make the message as simple and clear as possible. Ads could contain clickable phone numbers and / or a map inside, which will help improve the CTR and conversion rate.
The landing page the phone search clicks to should reflect one's conversion goals. For example, these pages can be optimized depending on whether or not one decides to allow the user to call the company, to download content, to watch videos or look at a map, etc.
When putting up a new ad, the best start to implementing an aggressive bidding strategy is to accumulate a high-quality score. In the limited range of a mobile device's screen, it is extremely important to guarantee that one's ad is listed in the previous two ranks.
Mobile phone marketing technology must be consistent with how mobile phone users utilize their devices, and the technology must stay mature.
Desktop searches may continue to dominate the search market, but mobile search is a new field with many potentially different search intentions. It would be a loss from both the short-term and long-term perspective not to analyze the difference between these two search approaches.
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