Experts: Carnival’s PR team need to step up -, Albany News, Weather, Sports

Experts: Carnival’s PR team need to step up

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Carnival's CEO personally apologized to passengers Thursday night on the Triumph.

Darton State College Economics professor Aaron Johnson says Carnival's PR team needs to keep up that PR offensive to avoid a big hit to its bottom line.

He says Carnival could lose business if they don't win over the public by cleaning up their image.

"It can be significant. A reputation risk can really damage a company, depending on the circumstance it can last years," said Johnson.

Currently, Carnival is offering passengers stranded on that ship a refund, a free cruise and $500.


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