Experts: Carnival’s PR team need to step up -, South Georgia News, Weather, Sports

Experts: Carnival’s PR team need to step up


Carnival's CEO personally apologized to passengers Thursday night on the Triumph.

Darton State College Economics professor Aaron Johnson says Carnival's PR team needs to keep up that PR offensive to avoid a big hit to its bottom line.

He says Carnival could lose business if they don't win over the public by cleaning up their image.

"It can be significant. A reputation risk can really damage a company, depending on the circumstance it can last years," said Johnson.

Currently, Carnival is offering passengers stranded on that ship a refund, a free cruise and $500.


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