NASCAR's future is in good hands - Notes by Lugnut -, South Georgia News, Weather, Sports

NASCAR NOTES: NASCAR's future is in good hands

Streeter Lecka/Getty Images for NASCAR Streeter Lecka/Getty Images for NASCAR
Glenn Campbell - "The Lugnut Cowboy" Glenn Campbell - "The Lugnut Cowboy"

NASCAR is the second largest spectator sport in America, and the most popular form of Motorsports in the world. Even with that type of success, the sport's governing body is not satisfied and sat down with the media last week to outline some of its new directives.

In an effort to continue improving the show, NASCAR leaders spoke with teams, drivers and fans to determine some of its next steps.

"We're excited about the direction we're headed with our competition," said NASCAR VP of Competition, Robin Pemberton. "We made some changes with the series' leadership back in December and I believe these changes will provide our sport with a greater opportunity for growth and strengthen our position not only in the U.S. but abroad, as well."

Aside from new leadership, the series is also reaching out to new talent. Their diversity program has opened the door to drivers that would not have been given a chance to compete in times past.

"The emergence of young talent on our tours and weekly series might be the best we've ever seen," continued Pemberton. "That certainly bodes well for the future of our sport."

Innovation has become a popular word inside of NASCAR staff meetings. That innovation is bringing new ideas to improve the fan experience on and off the track.

"We'll be debuting our first generation track drying system this season," added NASCAR CEO, Brian France. "What that means is obviously when you're at the track; we're going to be able to dry Martinsville off in 15 minutes. It's going to be a spectacular thing, and all auto racing will benefit from this as we go down the road."

This interest in technology is leading the way for the fans to get even closer to their favorite drivers. Social media is one way that fans can view the sport from the inside.

"The idea is that you're engaging your fans in different ways," continued France. "You're able to, in real-time, communicate those things with our fan base."

So, as you can see, NASCAR is on the cutting edge in hopes of increasing the fan experience. Strides in competition, innovation, and technology are leading the way and with that type of inspection, our sport is in good hands for the future.

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