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SOURCE: Stanton Communications
Berlitz Engages Firm for Brand Building
New York, NY (PRWEB) August 07, 2012
Berlitz Corporation, the world's premier provider of cultural sensitivity and language learning services with more than 500 locations in 70 countries, including more than 50 locations in the United States, announced it retained Stanton Communications as its public relations agency of record.
Stanton Communications will work with Berlitz on strategic communications initiatives, designed to elevate and expand the Berlitz brand among its various influencers and audiences. In addition, the proposed campaign will promote cultural training and language learning for corporate customers, government agencies and consumers of all ages. Cultural sensitivity is seen as an increasingly important adjunct to language skills. Berlitz alone among language schools provides a comprehensive immersion in the culture associated with the language, greatly enriching the student’s learning experience.
For more than 130 years, Berlitz has offered the leading language learning program for students in the U.S. and abroad and is recognized as a leader in helping individuals and companies succeed in an increasing global world. The vast range of their cross cultural training curriculum and consulting services allow companies of all sizes to foster culturally aware and inclusive leaders at all levels of the organization.
“Berlitz is one of the most innovative cultural education and foreign language programs worldwide. We are excited to be a part of its plan for the future,” said Bob Rickenbach, managing director of Stanton Communications - New York.
About Berlitz Corporation
With more than 550 locations in over 70 countries, Berlitz has long been established as the world's premier provider of language training and cross-cultural services. Today Berlitz is a global leadership training and education company with a comprehensive portfolio which adds communications skills development, global leadership training and customized dynamic solutions for cultural competency, available via multiple delivery platforms. For more information on Berlitz programs and services, visit http://www.berlitz.com.
About Stanton Communications
Stanton Communications, Inc. is a national public relations firm with multi-category expertise. The firm represents some of the world’s leading companies in telecommunications, energy, transportation, fabrics and travel and tourism providing them with corporate counsel, marketing communications and public affairs services. Stanton Communications is active internationally through its leadership of the multi-national alliance of independent PR firms, ECP Global Communications. Now in its 23rd year, the firm remains intensely focused on client service excellence. For more information, visit http://www.stantoncomm.com.
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