Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WALB.com, South Georgia News, Weather, Sports

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • More WALB News10 HeadlinesMore News HeadlinesMore>>

  • Corn hole tournament to help revitalize downtown Pelham

    Corn hole tournament to help revitalize downtown Pelham

    Sunday, April 22 2018 12:55 AM EDT2018-04-22 04:55:46 GMT
    The Southwest Georgia ACL regional tournament was put on by the Pelham Main Street program. (Source: WALB)The Southwest Georgia ACL regional tournament was put on by the Pelham Main Street program. (Source: WALB)
    The Southwest Georgia ACL regional tournament was put on by the Pelham Main Street program. (Source: WALB)The Southwest Georgia ACL regional tournament was put on by the Pelham Main Street program. (Source: WALB)

    A regional corn hole tournament is helping one Southwest Georgia city bring life and a new look to their downtown area.   The City of Pelham held the Southwest American Cornhole League (ACL) Regional tournament to raise funds to revitalize their downtown. =

    More >>

    A regional corn hole tournament is helping one Southwest Georgia city bring life and a new look to their downtown area.   The City of Pelham held the Southwest American Cornhole League (ACL) Regional tournament to raise funds to revitalize their downtown. =

    More >>
  • Pretoria Fields and local family work together to raise awareness for autism

    Pretoria Fields and local family work together to raise awareness for autism

    Sunday, April 22 2018 12:39 AM EDT2018-04-22 04:39:34 GMT
    The Cutliff family partnered with a host of organizations for the 'Anyone for Autism'. (Source: WALB)The Cutliff family partnered with a host of organizations for the 'Anyone for Autism'. (Source: WALB)
    The Cutliff family partnered with a host of organizations for the 'Anyone for Autism'. (Source: WALB)The Cutliff family partnered with a host of organizations for the 'Anyone for Autism'. (Source: WALB)

    The family of an adult struggling with Autism, is helping raise money to bring awareness to the disorder and other individuals with special needs in the Albany area. Pretoria Fields hosted an 'Anyone for Autism' Concert organized by Jimon Cutliff and his family.  

    More >>

    The family of an adult struggling with Autism, is helping raise money to bring awareness to the disorder and other individuals with special needs in the Albany area. Pretoria Fields hosted an 'Anyone for Autism' Concert organized by Jimon Cutliff and his family.  

    More >>
  • Southern Soul Music Festival doubles attendees from last year

    Southern Soul Music Festival doubles attendees from last year

    Sunday, April 22 2018 12:31 AM EDT2018-04-22 04:31:41 GMT
    Young Buck Entertainment hosted their second annual Southern Soul Music Festival at the Exchange Fairgrounds in Albany. (Source: WALB)Young Buck Entertainment hosted their second annual Southern Soul Music Festival at the Exchange Fairgrounds in Albany. (Source: WALB)
    Young Buck Entertainment hosted their second annual Southern Soul Music Festival at the Exchange Fairgrounds in Albany. (Source: WALB)Young Buck Entertainment hosted their second annual Southern Soul Music Festival at the Exchange Fairgrounds in Albany. (Source: WALB)

    Hundreds filled the Albany Exchange Club Fairgrounds Saturday, for a night of music and dance.  Young Buck Entertainment hosted its 2nd annual Southern Soul Music Festival.  

    More >>

    Hundreds filled the Albany Exchange Club Fairgrounds Saturday, for a night of music and dance.  Young Buck Entertainment hosted its 2nd annual Southern Soul Music Festival.  

    More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by Frankly