There's more to the Super Bowl than just the game - WALB.com, Albany News, Weather, Sports

There's more to the Super Bowl than just the game

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The logo for Super Bowl 45, on a jacket for sale in the Albany Mall. The logo for Super Bowl 45, on a jacket for sale in the Albany Mall.
A Green Bay Packers jacket and hat.  Available at a store at the Albany Mall. A Green Bay Packers jacket and hat. Available at a store at the Albany Mall.
A Pittsburgh Steelers jacket and hat.  Available at a store at the Albany Mall. A Pittsburgh Steelers jacket and hat. Available at a store at the Albany Mall.
Steeler and Packer hats share a display at a store at the Albany Mall. Steeler and Packer hats share a display at a store at the Albany Mall.
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By Jay Polk - bio | email

ALBANY, GA (WALB) - Plenty of people will be watching the Super Bowl on Sunday, including Anthony Entrekin is one of them.

He has a special reason for watching this Sunday. He's a Packer fan. Even though he's from South Georgia, his love for the green and gold goes back a ways.

"My step dad originally started me on the Packers about 8, 9 years ago. And I've liked them ever since," he said.

Like most people he plans to watch the game with friends and family. In a truly divided household.

"My step dad, mom who's a Chicago Bears fan," he said.

But while there are plenty of fans of both teams in the area, the local favorite didn't make it. So what are football fans to do?

Matt Matthews of Albany said, "this year's a little bit different for me because I'm not pulling for either one of the teams. So it's a good year to hang out and watch commercials."

Oh, the Super Bowl commercials. The ads in a Super Bowl have become almost as big as the game itself. Sometimes bigger. And the people that we talked to have their favorites from year's past.

"We get the most laughs and energy out of the commercials....especially the Betty White commercial last year," said Matthews.

The commercials have become so big that they sometimes get more attention than the game itself.

Dr. Ted Ary of Albany said, "during the game, you can cut up root, cheer, whatever. Commercials come on that's silent time."

Although some of the commercials seem to make you wonder what it was that was being advertised in the first place.

"Even for all the millions they spend it's a delayed reaction. You're thinking about it the next day and you say 'yeah that does grab me a little'," he said.

The big question for all of the companies that pay so much money for so little airtime is...do these ads work? We went to someone who's advertised during the game to find out.

Lee Oswalt of University Gifts and Apparel said, "at our store in Panama City a couple of years ago we were able to get a local commercial down there during the Super Bowl and we saw a lot of feedback from it."

So what commercial will be causing so much buzz after the game this year? It's almost as big of a question as who will win the game itself.

And whether you're rooting for the Packers or the Steelers, there are dozens of companies that are hoping that you'll become a fan of their products after Sunday.

And the manager here says that no matter who's playing this is always one of their busiest days of the year and like everyone else, he's looking forward to a close game. Dawn.

Ad time for this year's Super Bowl is selling for 3 million dollars for 30 seconds. Next year, the game will be in Indianapolis and will be broadcast on WALB.

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