With new challengers, and open seats available, it's an all out race for politicians. That means more campaigning and millions of dollars being spent in TV and Internet Ads.
Politicians have spent hundreds of thousands of dollars in buying commercial time from WALB-TV. How is that translating to the voter? Some of the folks we talked to are changing the channel or putting the TV on mute.
Voters want to hear about the issues, not this back and forth child's play. Unless you've been under a rock, you've probably seen or heard these ads before. "Nathan Deal kept secrets of his no bid salvage deal with the state. Secrets about the building he rented to the state pardons and parole board when he was a Senator."
"When Georgia SAT scores fell 50th in the nation under Roy Barnes our children suffered, Barnes unfairly blamed teachers."
How does this affect the voter at home? "It just kind of gets annoying when you see so many negative ads. Basically it's all just hate mail," said Christopher Robinson.
"I think that it's confusing especially, to the elderly population who don't take the time to research the politician they're voting for," said Accountant Patricia Johnson.
But that's not stopping Politicians, they've spent hundreds of thousands of dollars in TV ad time from WALB-TV.
"They say negative political ads work, But I think people are being overwhelmed by the negativity," said Political Professor Roger Marietta.
According to political consultants, all campaign ads have to be shown enough times for the average viewer to see it 13 times. "In order to get that number, you might have to show the same spot for 50 times. But if you watch a lot of TV you see that ad more than 13 times," said Marietta.
Georgia families are also starting to feel political fatigue. "There's web advertising, you tube advertising, the well financed politicians are saturating the market in every conceivable way to reach the voter,"said Marietta.
"It almost makes you not want to vote period, because that's all you hear about are the negative stuff," said Robinson.
The candidates are reaching the voter, but I don't know if this is the outcome they had in mind.
If you're really interested in making an informed decision on who to vote for, experts say do some research on the candidates, via the Internet, newspaper or watching debates. In the negative ads there's about 10 percent truth mixed with 90 percent exaggeration.
Early voting ends October 29th. October 25th through the 29th, there will be two locations to vote. There will be no voting allowed on Monday November 1st.
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