Stores try to save season with deep discounts - WALB.com, Albany News, Weather, Sports

Stores try to save season with deep discounts

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By Delivrine Registre - bio | email

December 26, 2008

ALBANY, GA (WALB) - Sales at JCPenny in the Albany Mall looked more like the day after Thanksgiving rather than the day after Christmas.

"Unlike in the past where we've run 50 percent off the Christmas items, today we are running those items at 75-percent off," said Store Manager, Joseph Iles. "We also have apparel that is running at 60 to 70-percent off today."

They even opened their doors earlier. "This year we started at 5:30 AM where in the past we started at 6:00 PM," said Iles.

And they included early-bird specials. "We're having door busters today from 5:30 AM to 1:00 PM where people can get an additional 20-percent off some of the items that we have in the store," said Iles.

And it was theirs and other retailers way to get people to spend more instead of just returning or exchanging gifts. "There is a lot of sales and that really helps out in this economy especially after Christmas when you are broke," said shopper, Mary Thompson.

But those sales may hurt more than they help. "Whenever you reduce the items lower than the norm that means less money is coming," said Iles. Money retailers desperately need during what is expected to be one of the worst holiday season in years.

Retailers nationwide reported total holiday sales are down nearly 5-percent from last year with on-lines sales down by 2.3 percent. Holiday sales typically account for 30 to 50 percent of a retailers annual total.

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