ALBANY, GA (WALB) - Black Friday, the day after Thanksgiving is the unofficial start to the holiday shopping season.
How much you spend that day will be an indicator of the true state of the economy.
But many retailers aren't waiting for Friday, they're rolling out the deals for shoppers well in advance, hoping that will give you more time to spend.
But as prices come down so does the profit for retailers, during what should be their most wonderful time of the year.
"We always have a pre-sale but I guess the economy the way it is we just try to get a lot more traffic before black Friday comes around," said Trent Nolan, Circuit City Supervisor.
This time of year accounts for up to 30% of many retailer's annual revenue.
But 2008 is shaping up to be the worst shopping season in two decades, as consumers cut back spending despite the great sales.