VALDOSTA, GA (WALB) - The Governor's Office of Highway Safety kicked off the program in Valdosta Tuesday.
Members of the Southern Regional Traffic Enforcement Network gathered on Inner Perimeter Road to kickoff the campaign stressing seat belt use.
More that half of all fatal crashes occur on country roads, but statistics show that only 79 percent of rural drivers wear seat belts compared with with 84 percent of urban motorists.
"This holiday season we're asking the public to buckle up. Be safe. Be careful. It's been proven that if you wear a seat belt, it saves lives and reduces injuries. Many of our deaths occur on highways in our rural area," said Officer Bernard Robinson of the Valdosta Police Department.
Police throughout south Georgia will be checking for seat belt use, and roadblocks are planned during the holiday season.