More shoppers clip coupons to save - WALB.com, Albany News, Weather, Sports

More shoppers clip coupons to save

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By Delivrine Registre - bio | email

July 14, 2008

ALBANY, GA (WALB) - More shoppers are bracing themselves as they lay their items on the checkout counter conveyer belts waiting to see just how much more this week's groceries are going to cost them.

"From the cereal, to the milk to the juices, we are all noticing it," said Emily McAfee.

To make things worse, gas is now more than four dollars a gallon. "People are shopping for fuel efficient cars. They are planning their trips more effectively. And they are not taking as many long trips," said McAfee.

It's not just the drive to the grocery store that shoppers have to worry about. "I've noticed it with bananas. We love to eat bananas with our cereal every morning," said McAfee.

And these rapidly rising prices have more people clipping coupons to save. "Its an obvious factor that we are dealing with and I think that people who are using coupons and planning their menus are going to come out better," said McAfee.

Last year, Americans turned in 2.6 billion coupons, reversing a 16-year trend of declining redemptions. It was the first year since 1992 that the number of coupons used didn't go down.

"It's a smart thing to do. And I am sure that people are saving a lot of money," said McAfee. And though savings from coupons may seem minimal.  It is helping more shoppers ease the sticker shock on store aisles.

Many coupons can only be redeemed if you follow specific instructions like purchasing a certain number or size of a particular item. So it's important to read the fine print.

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