Albany realtors announce new campaign - WALB.com, South Georgia News, Weather, Sports

Albany realtors announce new campaign

February 13, 2008

Albany -- The Albany Board of Realtors wants to get the word out that the National Housing Slump is not as bad here in South Georgia. Realtors in Albany are joining with a state wide media campaign to try and stimulate business, telling people that now is a good time to buy a house.

It seems there is a house for sale on every street in Albany, and realtors say that means now is a golden opportunity for people to buy a home. Albany Board of Realtors Public Relations Chair Patsy Martin said "we have more listings than ever before, so lots of choices for buyers. Mortgage rates are great."

Dozens of members of the Albany Board of Realtors met this morning to build support for their new media campaign called "why Buy Now?" Realtors say many prospective buyers are waiting because of the national housing slump. Albany Board of Realtors President Bill Butler said "just to offset some of the negativity that's out there, that spills over when they read a national newspaper or see some national news on TV, that says don't buy, wait, wait, don't buy."

The Albany Board of Realtors will buy advertising to join with a state wide campaign, to try and get people buying homes. They say home sales were down approximately 5 percent last year from a banner 2006 market, but admit things are slow now.

Realtors say on average a home is sitting on the market for about a year. Martin said "the buyer is in the Catbird seat for 2008, and we are ready to respond to that."

The Home Builders Association of Albany and Southwest Georgia is backing the realtors in their campaign, even though new home builders are not experiencing the same  slow down. Realtors say this is one of the best buyers markets in decades, and want to urge people to take advantage. They are ready for your business.

 Albany lenders say that their business is picking up since the start of the year, with people applying for new home loans and refinancing to take advantage of lower rates.

Currently the average 30 year fixed loan is about 5. 75 percent.  A 15 year fixed loan is averaging 5. 25 percent.

feedback: news@walb.com?subject=realtorscampaign

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