Flowers Foods introduces six new heart healthy breads - WALB.com, Albany News, Weather, Sports

Flowers Foods introduces six new heart healthy breads

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October 5, 2006

Thomasville-  Thomasville based Flowers Foods is one of the nation's leading producers and marketers of package bakery foods and today they unveiled a new line of specialty breads.  Those breads are part of the Nature's Own line, and hit store shelves Thursday. 

In 1977, Thomasville's Flowers Foods Bakery began producing Nature's Own, a line of bread with no artificial preservatives, colors, or flavors. The line grew to 10 varieties and now that line is adding six new loaves.

"We saw an opportunity to offer our consumers what we call our premium specialty bread which is a slightly denser bread, it had a different shape and all of our offerings now have a really high whole gain value," said Janice Anderson, Flowers Marketing V.P.

Market trends show more consumers are demanding nutritionally rich, heart healthy food.

"The new food guide pyramid that came out a year and a half ago has really given additional focus to whole grain opportunity," said Anderson.

New packaging also lets customers know the benefits up front.

"The package calls out the number of whole grain grams per slice and this one happens to have 24 grams per slice, the recommended daily allowance is 48 so a sandwich out of one of our new offerings and you've got your whole grains for a day," said Anderson. 

Two of the six new loaves address another market trend, organic ingredients.

"Everyone at this point is not interested in organic, but the opportunity for organic is growing daily and weekly, there are more and more consumers becoming aware of the slight differences in organic," said Anderson. 

While the new breads won't be made in Thomasville it will be produced in northern Georgia and hope to improve Nature's Own annual sales beyond 450 million dollars.

The six new breads can be found locally at Harvey's and Publix Supermarkets. They include, 100% Whole Wheat, All Natural 100% Whole Wheat, Organic, All Natural Honey Wheat, Organic, Hearty Oatmeal, 12-Grain, 9-Grain.  Prices range from $2.99 to $3.29 a loaf.

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