Study underway to better market Albany - WALB.com, Albany News, Weather, Sports

Study underway to better market Albany

May 15, 2006

Albany - The Albany Convention and Visitor's Bureau hopes a travel study will help them draw more people to town. The CVB hired Randall Travel Marketing to research Albany stores, hotels and attractions to determine the best way to recruit people and business meetings to the city.

Now the CVB advertises in professional and travel magazines, but Vice President Sara Underdown says they have no real way of finding out if that's money well spent. She expects the $75,000 study to help them better promote and market Albany.

"We would like to be able to better tell our city and county leaders and our hotels and motels where we are spending [hotel/motel tax] money and what the return on investments is," said Underdown.

The marketing firm also sent secret shoppers into motels, restaurants and businesses to collect information about the viability of our tourism industry and compare rates to other destinations. The results of the study will be presented to city and county leaders on May 24th and 25th.

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