Billboard attempts to draw tourists to Albany area
July 20, 2005
Albany- Some unique south Georgia residents are encouraging tourists along Interstate 75 to Discover Albany. Several billboards on the Interstate near Valdosta proclaim, "You don't have to go to Madagascar to see Lemurs."
The signs play on the popularity of the Dreamworks movie "Madagascar" and try to attract tourists to The Parks at Chehaw. It's part of the Conventions and Visitors Bureau "Discover Albany" campaign.
"We do know that a lot of our traffic comes from that area, but we'll also be looking to build a presence coming from Columbus and the back way so to speak and also from Florida as well," said Sara Underdown, V.P. Albany Convention and Visitor Bureau.
They have plans for four more billboards thanks to a grant from the Georgia Department of Economic Development. The Billboards will advertise the Riverquarium along I-75 and Highway 300.