Food marketing targets children - WALB.com, Albany News, Weather, Sports

Food marketing targets children

November 10, 2003
Albany- American kids are getting fatter and a consumer advocacy group says food ads deserve part of the blame.

The Center for Science in the Public Interest says marketing and advertising aimed at children has doubled over the past decade, most of it pushing junk foods.

Experts say marketers try to create the "nag factor" or "pester power" in children.

A south Georgia nutritionist says children also become addicted to sugary junk foods.

"The key is to gradually reduce their sweet tooth so things that are naturally sweet are sweet enough," said Kate Simmons, the nutritionist at Natural Solutions.

The Center is urging Congress to give the government the authority to set nutrition standards for foods marketed to children.

posted at 10:40 p.m. by brannon.stewart@walb.com