Food marketed to Hispanics - WALB.com, Albany News, Weather, Sports

Food marketed to Hispanics

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November 4, 2003

Thomasville - Flowers Foods of Thomasville is launching a new product line developed specifically for Hispanic consumers. The company is the first U.S. wholesale baker to release a full line of snack cakes.

Marketing Director Janice Anderson says they developed the line because, "Well, statistics and information we have available to us, indicates that the Hispanic population is growing and we didn't have anything that we could market directly to our Hispanic consumers."

Thirteen different snacks can be found under the name Pan Dulce de Mi Casa at local supermarkets. Flowers is best known for the production of fresh breads like Nature's Own and Cobblestone Mill.

posted at 5:16 PM by karen.collier@walb.com