Businesses and a Valdosta State sorority are educating the community on the importance of early detection.
A doctor at the Pearlman Comprehensive Cancer Center says he sees about one to two new cases of breast cancer each week.
"It seems like we're seeing a lot more breast cancers these days," said Dr. Eric Anderson, Hematologist/Oncologist. "It's mainly a function of better detection. We detecting cancers a lot earlier."
He says survival and cure rates are on the rise because of better surgical technologies and targeted therapies.
"There's been a great uniform effort from the financial standpoint to improve detection improve cures, to target the treatments and get better outcomes," said Dr. Anderson.
South Georgia Medical Center and local businesses teamed up to raise awareness of breast cancer. A Chevy Traverse was donated by prince automotive and shrink-wrapped in hot pink.
"You can sign the car in honor or in memory of someone that has had breast cancer," said Valerie Swinson, SGMC Community Health Promotions Coordinator
One VSU sorority put up ribbons, posted signs, and set up a breast cancer information booth. For a one dollar donation, you can write a loved one's name on a sheet sign.
Zeta Tau Alpha is reaching out to the VSU community by handing out educational materials including shower cards which show the proper way to do a self exam.
Last year, the sorority raised $10,000 for their philanthropy which supports breast cancer awareness and education.
"It's important because one in nine women will be diagnosed with breast cancer and that could be your best friend or your mom," said Kate Breitbach, Zeta Tau Alpha member and VSU senior.
The organization is urging everyone to wear pink this month. They're also handing out ribbons for the cause.
South Georgia Medical Center is having a free breast cancer screening on October 15. Click here to find out more.
Zeta Tau Alpha is hosting a male beauty pageant and 5K race to raise money for the cause. Click here to find out about these events and others.
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