Are you on Facebook? Do you Tweet? - WALB.com, Albany News, Weather, Sports

Are you on Facebook? Do you Tweet?

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By Karen Cohilas - bio | email

ALBANY, GA (WALB) - Are you on Facebook? Do you Tweet? If you're a business owner and don't recognize those terms... you may be getting left in the dust.

Social networking sites like Facebook and Twitter aren't just a fad, they're here to stay. Internet Savvy business owners are taking advantage of those networks and using them to bring in clients.

It was shaping up to be a slow week at Mint Julep Day Spa. Appointments weren't booked up, so manager Brandy Hickox took a new approach to bringing in clients, she reached out on Facebook.  She said, "We were trying to think of something we could do that would increase business just for a specific week and it hit me, we were doing it anyway, might as well throw it out there."

She offered a 25% discount to anyone who is a member of Mint Julep's Facebook group and called to book an appointment for this week. "We introduced it on Monday, sent it out to our group members and we've had about 12 appointments booked from it."

Deidra Langstaff owns Langstaff Marketing and she says social networking is a must do for businesses these days. "You have more Facebook communications than you do emails right now, in the world," said Langstaff.  "That's how huge it is and it's not going anywhere. If you're not involved in some sort of social media, you will be forced to being involved within the next maybe year, but definitely two-three years."

While many people think of Social media as a fad for college and high school students to use, people of all ages are networking. "You're going to miss not only the up-and-coming audience that are the Millennials or the Gen Y, you're really going to miss them, but even more so, the baby boomers are getting involved in Facebook and you're going to lose them."

It worked for Mint Julep, and Hickox thinks it can work for other businesses too. "If you're not on some type of social network on the computer, you're really missing out on a huge group and a huge niche of people that you could be servicing in your business."

Business that could take on a whole new Face... when you decide to Twitter your way online.  

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