Ad helps police catch drug dealers - WALB.com, South Georgia News, Weather, Sports

Ad helps police catch drug dealers

By Jade Bulecza - bio | email

LAKELAND, GA (WALB) -  The Lanier County Sheriff came up with an interesting way to catch drug dealers.

He placed an ad in the newspaper basically daring drug dealers to turn in each other and it's working.

The ad is grabbing attention and even received national exposure.

It definitely grabs your attention. "Is your drug dealing competition costing you money? We offer a free service to help you eliminate your drug dealing competition." We asked a marketing agency their thoughts on this ad.

"If it's working," said Jimmy Holmes, the Htwo Marketing president. "It's working."

The ad first ran in the Lanier County News two years ago.

"When you look at the ad it's more about getting the community involved," said Holmes. "If they suspect something's going on for them to report so in that sense it's probably been effective."

It gave them information early on about Ike Camon. He was arrested last week and charged in a multi count indictment on federal drug conspiracy charges.

It even got them some national exposure on the Tonight Show last week. The sheriff says people actually fill out the form and mail it in.

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